Bright Horizons throws its support behind the We Are Educators campaign

Bright Horizons is proud to back the Early Years Alliance’s #WeAreEducators campaign which highlights the critical role the early years play in educational development and empowers the professionals working in the sector.

The early years workforce is one of the most important there is. But too often practitioners are not given the acknowledgement they deserve as early years education specialists. The #WeAreEducators campaign - led by the largest membership organisation in the sector, the Early Years Alliance - aims to promote better understanding and appreciation of early years practitioners amongst policymakers, parents and local communities.

As a leading early years organisation, Bright Horizons is committed to supporting its early years specialists and communicating the invaluable role they play in children’s lives and education. That’s why this year Bright Horizons announced it is investing £10 million in its early years practitioners’ salaries and benefits.

Additionally, Bright Horizons is committed to enrolling 700 people onto its apprenticeship programme in the UK. This includes 300 new recruits joining the scheme and enhanced apprenticeship support for 400 existing employees.

Ros Marshall, Managing Director UK at Bright Horizons, said: “The first five years of a child’s life are uniquely important in laying the foundations for their future. And the early years educators play a crucial role in supporting not only the children in their care, but also the parents and other carers involved in raising the children. All the hard-working people in our sector deserve recognition, respect and support – so we’re pleased to support the #WeAreEducators campaign.

“The sector as a whole is facing well documented recruitment challenges, but I’m proud that Bright Horizons has long been committed to industry-leading training and development. This not only provides our people with rewarding career paths, but also gives the best care for the children in our settings.”

To find out more about the campaign, visit here.