From September to November 2015, we saw the highest employment rate since records* began in 1971, according to a recent release by the Office of National Statistics (ONS).

With more people in work than ever before and the employment rate falling, it’s great to see demand for labour is high but it also means recruiting the right people is more important, and competitive, than ever.

Research by our friends in the US at Horizons Workforce Consulting showed that when it comes to recruitment strategies, today’s employees are looking for a job beyond the ‘right now’. To put into perspective, potential employees are not just about investing in what’s in front of them but in the potential – they’re searching to live, and work, the dream.

Living the dream

To live the dream, employees need a dream company: a place where people feel there’s potential and somewhere to grow the possibilities - whether that’s developing their career aspirations, nurturing their wellbeing or encouraging a healthy work/life balance for the future. Dream jobs are great for employees. They’re also great for employers too in recruiting the best talent and retaining their skills. 

Dream companies are all about seeing growth potential, nurturing wellbeing, and work/life balance.


The Millennial generation are thinking this way particularly, with the latest research highlighting that our 18 to 35 year olds are searching for more than just money. In fact – more than half would turn down a role if they didn’t like the company culture, even if the salary was right. It’s easy to picture the scene: A promising new recruit selecting a less senior role in a company with great culture and opportunity.

Turning it into reality

The short story is that employees are looking for the right company and one they can believe, invest and trust in.  This translates into a recruitment strategy, which also supports retention and engagement as people grow with the company who see their potential, find the opportunities and plan for their future.

Jobs might be about the moment… But companies are about the future.

*First recorded comparable data.