A while ago, I went to see The Lorax Movie (the environmentally themed movie) with my daughter and it made me think about whether our children are more environmentally conscious then we were as kids. Inherently I think yes because a lot of “green” behaviours are more the norm than when I was growing up in the 70’s and 80’s.
For instance, children are more likely today to turn off the water while brushing their teeth, know what to recycle, not throw rubbish out the car window (hard to believe this was commonplace when I grew up), go to farmers markets or local farms or use reusable lunch containers, etc.
I like the main message the book and the movie carries: how one person can make a difference and should not give up. It encourages empathy in children by taking care of the underdog and not to be scared to do the right thing.
But it’s nagging on me that the green message has moved outside the activism arena of the 80’s into the mass media by way of big corporations. Don’t get me wrong, I know there is a large active group of green mums, dads, teachers, etc. out there that are successfully sharing the right message with our children. But even Dr. Seuss’ quintessential environmental book becomes a vehicle for corporate marketing via the new Lorax movie and the products that are linked to it. I’m sure that Dr Seuss books went back on the best-seller list.
And as more and more popular brands make money off the environment I fear that our children are going to start ignoring the underlying message or miss it all together.
Written by Amy, Bright Horizons employee